American Apparel is a vertically integrated manufacturer, distributor and retailer, based in downtown Los Angeles, California. It currently employs approximately 10,000 people globally (about 5,000 in LA), and operates more than 285 retail stores in 20 countries. The company operates the largest garment factory in the United States, at a time when most apparel production has moved offshore.
American Apparel uses the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.