7 For All Mankind is a premium denim brand that is sold in over 80 countries. It is owned by the VF Corporation, which also owns The North Face, Vans, and Nautica to name a few. 7 For All Mankind started by selling women’s jeans and later introduced men’s and children’s lines. It also sells skirts, shorts, and jackets.
7 For All Mankind launched a news feed store and tab store on Facebook with 8thBridge. The stores allow customers to share the store with their friends, share items with their friends, create and share a wish list, and complete the check out process without leaving their news feed or Facebook. The news feed store becomes viral when fans of 7 For All Mankind share the store with their friends, who can then shop the store in their news feed.