1-800-Flowers.com, founded by Jim McCann who opened his first florist shop in 1976, has grown to a nation-wide operation with over $700 million in sales. The company is a floral and gift distribution company and was one of the first retailers to use a 24×7 toll-free telephone number and online website to sell directly to customers.
1-800-Flowers.com continues to innovate and was the first retail company to open a store and record a sale on Facebook. The company partnered with 8thBridge to launch the first store inside Facebook and received press coverage from New York Times, Wall Street Journal, Business Week, Washington Post, Advertising Age, and TechCrunch. The company also launched commerce-enabled advertising units with 8thBridge and recorded 41% more sales per impression and a 10.5x lift in interaction rates compared to traditional banner advertisements.
1-800-FLOWERS.COM Sets Up Shop Inside Facebook
1-800-Flowers.com literally repositions itself on Facebook, moving buying right up front
Internet Retailer, 03/01/2010